PrimerDraft a launch
Pricing

Priced per launch, not per seat.

PMMs launch between 2 and 8 features a month. Primer is priced so the bill tracks activity, not headcount.

Solo
Free5 launches / mo
  • All 5 artifact types
  • Default style guides
  • Export to Notion / Docs
  • Public changelog of the drafts
Team
$79per month · unlimited
  • Unlimited launches
  • Custom brand voice trained from 10 examples
  • Intercom + Linear integrations
  • Shared launches across PMMs
Company
$299per month · team of 8
  • Everything in Team
  • Custom artifact template (#6, #7 …)
  • SSO + audit log
  • Priority review queue
What we don't charge for
  • — Extra PMMs. If your team grows from 2 to 8, your bill does not triple.
  • — Artifact exports. The drafts are yours the moment they render.
  • — “AI credits” that expire quarterly.

Three launches a month on Free. Eight launches on Team. Your choice by Monday.

Draft a launch