The method

One brief. Five voices.

Six stages. The goal is alignment, not regeneration — Primer edits the sentences that need to change, not the whole doc.

  1. 01
    Brief.

    Paste a feature brief, link a Linear ticket, or import from Notion. The brief is the single source of truth for everything downstream.

  2. 02
    Fan out.

    Five artifacts generated in parallel: release notes, help doc, demo script, sales enablement, customer email. Each has its own style guide; none copies another.

  3. 03
    Align.

    Every artifact cites back to the brief. If a claim changes downstream, the brief highlights the drift. Edit one; Primer knows which sentences now conflict.

  4. 04
    Redline.

    Edit any artifact directly. The change is diffed against the brief; the other four artifacts either agree, or Primer offers a targeted re-draft of the affected sentences.

  5. 05
    Re-align.

    Edit the brief. Only the sentences that depend on what changed re-draft. The parts you already liked stay.

  6. 06
    Ship.

    Export to your docs tool, your CRM, your help center. Primer does not own the publish step — just the drafting and alignment.

The first draft is never the ship draft. Primer gets you to hour two, not hour ten.

Draft a launch